About Finsight
Clear, proactive finance for freelancers, creatives, and growing digital businesses.
Who We Are
Finsight is a modern accountancy and fractional CFO service founded in Brighton and built for the way today’s businesses work.
We support freelancers, sole traders, advertising & creative agencies, consultants, property professionals, SaaS companies, Ecommerce brands, and digital-first entrepreneurs across the UK.
Our focus is simple:
make finance clear, proactive, and genuinely useful — whether you need compliance support or strategic guidance.
Why Finsight Exists
Too many business owners only hear from their accountant once a year — usually when it’s already too late to plan, save tax, or make better decisions. Clients come to us after experiencing things like:
tax bills landing with no warning
reactive accountants who don’t communicate
generic advice that ignores their business model
no forecasting, no planning, no clarity
bookkeeping mistakes that cause last-minute stress
Finsight was created to fix these problems. We give you visibility all year round, not just at year-end.
How We Work
Clear communication.
Fast responses and communication that fit your workflow — Slack, WhatsApp, email, or Zoom. No jargon, no judgement.
Proactive planning.
We help you understand what’s coming, what it means, and what to do next.
Tax planning, cash flow clarity, and smart financial decisions.
Real business experience.
Finsight is led by finance professionals and business owners who have worked across multiple sectors.
Our recommendations come from real-world experience, not spreadsheets alone.
Flexible support.
From simple tax and compliance to forecasting and fractional CFO leadership, our services scale as your business grows. Freelancer to agency, consultant to SaaS — we adapt as you evolve.
Our Vision
To build a nationwide network of specialist accountants and fractional CFOs who share the same principles — clarity, communication, and practical insight.
Finance shouldn’t be reactive, confusing, or out of reach. But for many businesses, that’s exactly what they get.
Traditional accountants focus on the past — producing accounts, filing returns, and telling you your tax bill when it’s too late to do anything about it.
You get compliance… but no clarity. Numbers… but no direction.
Fractional CFO firms, on the other hand, often sit at the opposite extreme: expensive retainers, rigid scopes, long contracts, and leadership that feels remote.
You get strategy… but not support. Advice… but not implementation.
Finsight was created because neither model works for modern businesses.
We believe in a different approach:
Finance should be proactive — helping you plan, avoid surprises, and make confident decisions.
Support should be flexible and accessible — from simple compliance to full CFO involvement, without inflated retainers or locked-in contracts.
Insight should be practical — clear actions you can use today, not theoretical presentations.
Communication should be effortless — fast, personal, and through the tools you already use.
Your size shouldn’t limit your support — freelancers, sole traders, and small teams deserve clarity just as much as big companies.
At Finsight, we blend the reliability of an accountant with the forward thinking of a CFO — without the downsides of either model.
Finance done differently.
Finance done with you.
Contact Us
Interested in working together? here are a few options
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